Sony Scores Viacom Networks for Upcoming Cloud-Based TV Service

NEW YORK: Viacom and Sony Corporation have reached a landmark agreement for the carriage of networks such as Comedy Central, MTV and Nickelodeon on a soon-to-launch cloud-based TV service.

Sony's upcoming service will carry 22 Viacom networks from launch, among them Spike, BET, Palladia and Nick Jr. The pact also includes authenticated access to hundreds of hours of programming on Viacom's TV Everywhere websites and apps, as well as Viacom's full VOD package. The agreement marks Viacom's first-ever deal to provide its networks to an Internet-based live TV and VOD service.

“Viacom always strives to create transformational opportunities that combine consumer value and technological innovation,” said Philippe Dauman, the president and CEO of Viacom. “Given our young, tech-savvy audiences, our networks are essential for any new distribution platform, and we’re excited to be among the many programmers that will help power Sony’s new service and advance a new era for television.”

“Our new cloud-based TV service will combine the live TV content people love most about cable with the dynamic experience they have come to expect from our network,” added Andrew House, the group executive for the network entertainment business at Sony Corporation. “Viacom’s award-winning networks are a perfect match for our new service, ensuring that our customers will be able to access the shows they love on their favorite devices, when and how they choose.”