Snapchat to Host NFL Content

LOS ANGELES: The National Football League (NFL) has partnered with Snapchat to deliver content through the popular social platform.

The partnership, which centers on Snapchat’s Live Story product, made its debut during the first week of the NFL’s 2015 season. The weekly NFL Live Story will mix fan-submitted Snaps and official inside-access content. The agreement will also offer brands the opportunity to advertise within the Live Story.

“Partnering with a popular platform such as Snapchat is another important step in our plan to reach our fans wherever they are, whether on NFL.com, NFL Network, NFL Mobile or outside of those properties,” said Blake Stuchin, the director of digital media business development for the NFL. “The weekly programming schedule will provide another touch point for millions of fans to connect and share around their passion for the NFL while creating a unique vehicle to reach that audience for our trusted partners and sponsors.”

“We’re thrilled to partner with the NFL on Live Stories,” said Ben Schwerin, the head of partnerships for Snapchat. “Our users will get an exciting look at what it’s like to be right in the middle of the action with the fans and players all season long.”