Snapchat Partners with NBC for Olympics Coverage

STAMFORD: NBC Olympics and Snapchat are partnering up for coverage of this summer’s 2016 Rio Olympics and the U.S. Olympic Team Trials, which will include daily “Live Stories” and an NBC Rio Olympic Discover channel.

The Live Story experiences and Discover channel will be available to Snapchat users in the U.S. for more than two weeks around the Games. NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed. The Live Stories will allow Snapchat users attending select U.S. Olympic Team Trial competitions and the Rio Games to contribute through photo and video Snaps to one collective, Snapchat-curated story. The NBC Rio Olympic channel on Snapchat Discover will generate content that covers all aspects of the Games, co-produced by Buzzfeed’s team on the ground.

“We are thrilled to be working closely with Snapchat on extending the stories and excitement of the Rio Olympics to their large, dynamic, and socially active audience,” said Gary Zenkel, the president of NBC Olympics. “And who better to partner with to produce content for that audience than Buzzfeed, perhaps the most creative producers in the social content space.”

“Through this partnership with NBC Olympics, we’re able give our Snapchat community the opportunity to dive in and experience the world’s largest sporting event right on their phones,” added Ben Schwerin, the director of partnerships at Snapchat. “We know Snapchatters will love being a part of the Live Story action and learning more about the Games while browsing the Discover channel.”