Sierra/Engine Adds to Sales & Acquisitions Team

LOS ANGELES: Sierra/Engine Entertainment has named Bob Kennedy as executive VP of global sales and acquisitions, reporting directly to CEO Chris Philip.

Kennedy will be responsible for growing the company’s catalogue. He will also be overseeing the sales strategy worldwide. Kennedy comes to Sierra/Engine after having served as the executive VP for Content Media. Previously, Kennedy was with Alfred Haber Distribution as the executive VP of worldwide sales and acquisitions.

“It is a pleasure to be working with Bob again," said Philip. "He’s an effective and resourceful executive with an understanding of both the U.S. and international markets. Bob’s appointment will be integral to our overall strategy in sourcing and selling premium content.”

“I’m thrilled to be joining Sierra/Engine during this exciting time,” commented Kennedy. “With an already impressive catalogue comprised of top producers, top talent and major U.S. network series; I’m really looking forward to expanding the company’s slate and exploiting global opportunities.”