Shine America Taps New COO

LOS ANGELES: Lee Rierson has been named the chief operating officer for Shine America, reporting to Carl Fennessy, the company’s CEO.

Having joined the company in 2006, Rierson takes over responsibility for all of Shine America’s corporate and strategic operations, physical production studios, business and legal affairs, human resources and labor relations. Rierson previously served as the managing director and head of worldwide business and operations for Shine America’s predecessor Reveille. Before Shine, Rierson was the VP of business affairs at the ABC Television Network, among a number of legal roles.

“Lee’s vast entertainment experience and strategic expertise make him the ideal executive to help us lead Shine America into a new era, as we look to expand our imprint in the U.S. broadcast and cable TV marketplace,” said Fennessy. “Lee has already played a vital role in the company’s recent corporate transition and we are thrilled he will be taking on this larger role as we move forward.”