Series of Promotions Made at Endemol North America

LOS ANGELES: Endemol North America has made a round of executive promotions, including Caroline Baumgard being elevated to executive VP of development and Rob Day becoming executive VP of production.

Additionally, Rob Milkes moves up to the post of executive VP of operations, strategy and corporate development, while Rob Smith is the new executive VP of programming. All four executives report to David Goldberg, the chairman and CEO of Endemol North America and all continue to be based in Los Angeles.

Baumgard will continue to lead all non-scripted development, including original and adapted international formats for the U.S. marketplace, overseeing pilot production and seeking new talent. Baumgard joined Endemol USA in 2001. Smith will continue to oversee all of Endemol USA’s on-air series. Smith joined Endemol USA in 2002. Milkes continues to guide the operations and corporate development activities in North America, including overseeing day-to-day operations, studio investments, mergers and acquisitions, joint ventures, new business development and strategic planning. He will also continue to supervise Endemol North America’s digital and commercial strategy. Day continues to oversee unscripted and consult on scripted programming.  He began working exclusively for Endemol in 2003 and joined the executive team at Endemol USA in 2006.  

Goldberg commented: “We have tremendous strength throughout the executive ranks at Endemol USA. These promotions reward the dedication and the outstanding level of achievement of our accomplished team.

“Over the past decade, Caroline Baumgard and Rob Smith have been essential factors in the success of Endemol USA. They set the bar for shaping and delivering some of network’s and cable’s most popular unscripted content. Their skill and tenacity for taking on new challenges, demonstrated with the launch of our first syndicated daytime series, contributed to their elevated roles.”

He continued, “Rob Day is an exceptional production executive who has supervised hundreds of projects since joining Endemol USA in 2003. He has been instrumental in bringing many of our hit unscripted series to fruition. Ron Milkes is an innovative entertainment business leader. He led the acquisition of some of our subsidiary independent production companies. As we continue to grow our content brands across all channels, his leadership and experience will be invaluable. I am continually impressed by this team and their creativity, strategic thinking and ability to work with our network and distribution partners to deliver some of the best shows on television and other platforms. I look forward to shaping the future of our business with them.