Scripps Networks Interactive Forms Pact with Viggle

NEW YORK: The social platform Viggle has inked a deal with Scripps Networks Interactive that will create second-screen sponsorship and content opportunities for Scripps' advertisers.

Viggle is a free mobile app that rewards users for consuming television and music. Under the new agreement, Scripps will be able to offer its advertisers program enhancements and extensions, or mobile video inventory targeted against programming. The first advertising campaign involved Lexus and Food Network's Restaurant Impossible.

"We look forward to providing interactive and engaging experiences that benefit Scripps advertising partners and viewers by way of our entertainment rewards platform," said Greg Consiglio, the president and COO of Viggle. "Based on previous success partnering with other sales organizations, Viggle looks forward to providing opportunities that not only benefit Scripps on-air and digital partners but also engages viewers with popular interactive programs. For example, our real time trivia game, Viggle LIVE, provides a perfect forum for reinforcing key messaging as consumers use their devices during their favorite programs."

"The Viggle platform offers an impressive new tool for our advertisers to engage audiences who love our content," added Beth Lawrence, the executive VP of digital ad sales at Scripps Networks Interactive. "The ability to target consumers across screens becomes ever more important as viewers turn to their mobile devices while watching television. We are excited to be able to offer this opportunity for our advertising partners to reach consumers in a new way."