Tuesday, December 10, 2019
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Scholastic Entertainment & Hallmark Channel Pact for Trio of Movies


Scholastic Entertainment, the media division of Scholastic, is developing three movies for the Hallmark Channel based on popular books from the company, including The Angel Tree by Daphne Benedis-Grab.

Also being adapted for TV are You’re Bacon Me Crazy! by Suzanne Nelson and Playing Cupid by Jenny Meyerhoff. The films will be co-developed with the film production and distribution company Basset Hound Distribution.

The Angel Tree is a heartwarming Christmas mystery and friendship story that captures both the wonder of a perfect childhood Christmas and the romantic holiday enchantment that can bring two people together. You’re Bacon Me Crazy! is a charming love story centering on Cleo, a spunky young chef with a popular food truck. Playing Cupid follows Clara Martinez, who has a knack for connecting people.

“Hallmark’s commitment to presenting what its audience wants, year after year, is incredibly impressive and we’ve long had the company on our radar as an ideal partner for Scholastic Entertainment,” said Scholastic Entertainment Senior VP and General Manager Caitlin Friedman. “We are thrilled to be working with Basset Hound Distribution to create movies for Hallmark’s slate, which includes a compelling storyline for younger viewers that incorporates elements of adult romance, ensuring enjoyable viewing for all ages.”

“Heartwarming romances, emotional storytelling, and feel-good messages about family and tradition is a winning proposition for Hallmark Channel Original Movies,” said Bill Abbott, president and CEO of Crown Media Family Networks. “Novels to original movies have expanded our original movie lineup and the success of the Hallmark brand on TV, and we look forward to partnering with Scholastic and Basset Hound to create three new, soon-to-be-classic rom-com films.”

“When Scholastic approached me about bringing the company’s IP to the Hallmark Channel, I thought it was a brilliant idea to combine two of the most iconic family brands in the business to develop movies,” said Basset Hound Distribution Co-Founder Alexandre Coscas. “We are thrilled to be partnering with Scholastic and Hallmark to produce these films and to be part of this unique and exciting new collaboration.”

About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at [email protected]


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