Roku Unveils Smart TV

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LAS VEGAS: Roku, best known for its devices that stream Internet video to televisions, has announced Roku TV, a new generation of Smart TVs.

Roku TV gives consumers a Roku home screen that puts all content sources in one place. CL and Hisense are the first partners. The company plans to license the new reference design platform and software stack to manufacturers to build and distribute Roku TV models.

Roku TV models are expected to be available for purchase this fall from major retailers in the U.S. and Canada. They will be available in a variety of sizes ranging from 32 to 55 inches.

“Consumers will enjoy the ease and satisfaction of Roku TV while manufacturers leverage our design specifications, content relationships and software expertise. At the same time the content community will gain additional distribution and revenues through an already popular and trusted streaming platform—now in the TV,” said Anthony Wood, Roku's CEO. “I’m very excited about our partnerships with TV manufacturers and the first Roku TV models planned for release this fall from TCL and Hisense.”