Revenue from SVOD Mobile Apps Grew 77 Percent in the U.S.


According to a new report, U.S. consumer spending in the top 10 SVOD mobile apps grew 77 percent in 2017 to around $781 million on the App Store and Google Play.

Sensor Tower’s Store Intelligence estimates show that year-over-year spending in these apps during the fourth quarter of last year grew nearly 88 percent to approximately $242 million, up from an estimated $129 million in the same quarter a year ago.

Netflix led mobile SVOD spending in the U.S. last year, growing about 113 percent year-on-year to just over $290 million. This revenue growth was actually eclipsed by three of its fellow top 10 apps, though: CBS at 128 percent, Starz at 147 percent and YouTube at 154 percent. HBO NOW’s gross U.S. revenue spiked at approximately $67.3 million in the third quarter of 2017, during the airing of Game of Thrones season seven, posting a single-day record of $2.6 million. CBS’s mobile SVOD app more than doubled its revenue year-on-year, driven primarily by Star Trek: Discovery.

Worldwide, gross in-app revenue neared $60 billion, up 35 percent from a year ago.