Redbox, Redbox Instant in Warner Bros. Deal

OAKBROOK TERRACE: Redbox has inked a deal with Warner Bros. to deliver DVD and Blu-ray titles to its rental kiosks 28 days after retail release, while its upcoming streaming service with Verizon has also sealed a licensing agreement with the studio.

Under the terms of the deal with Warner Bros. Home Entertainment, DVD and Blu-ray titles with street dates between January 1, 2013, and December 31, 2014, can be offered through Redbox kiosks 28 days after their retail release dates. "We are pleased to once again have a direct relationship with Redbox, providing their consumers access to our movies," said Ron Sanders, the president of Warner Home Video. "In addition, we look forward to working together on other key initiatives such as UltraViolet and creating promotional opportunities to offer consumers great content when and where they want it."

In a separate deal with Redbox Instant by Verizon, the joint venture set to launch later this year, Warner Bros. titles will be made available in VOD and EST formats. Redbox Instant by Verizon will also support and distribute Warner Bros. UltraViolet-enabled movies. The deal also covers a multi-year SVOD agreement supporting feature-length content. "This agreement fits perfectly with Redbox Instant by Verizon’s vision for bringing people the movies that matter, wherever and whenever they choose, using the devices and media they prefer, at home or away," said Shawn Strickland, the CEO of Redbox Instant by Verizon.

Thomas Gewecke, the president of Warner Bros. Digital Distribution, added "We look forward to working with Verizon and Redbox to offer consumers a wide selection of great content that can be enjoyed, whether buying or renting, on a variety of devices, and in any format that fits their individual preferences."