Red Arrow Sets Up New York Base

MUNICH: Red Arrow has established a corporate office in New York City, led by Michael Schmidt, the group's chief creative officer.

Schmidt is joined by Raimo Reese, Red Arrow's senior VP of finance US.

Currently, Red Arrow has five companies in the U.S. (Fabrik Entertainment, Kinetic Content, Nerd TV, Left/Right, Half Yard Productions) and is active in both scripted and non-scripted production.

Schmidt has also been appointed to the management board of FRAPA.

Jan Frouman, the CEO of Red Arrow Entertainment Group, said: "Establishing a corporate presence in the U.S. is a logical next step for us. It allows us to further strengthen the link between our European and U.S. companies, and facilitate new partnerships with US creatives. Michael and Raimo are outstanding and proven executives who will give us better market coverage and enjoy life without constant jet-lag, something that makes me quite jealous."

Schmidt added: "Raimo and I are excited to help drive Red Arrow's growth in the U.S. even further. It's a privilege to work with such a great group of producers and creators and I am ultimately curious to see where we take our baby in the next years. When FRAPA Co-Chairs Phil Gurin and Jan Salling cautiously asked whether I would be willing to join FRAPA as a board member, I immediately said yes. Our business is changing at a rapid pace and with the legal framework still on shaky grounds, the format industry needs to have a strong voice to be heard. I am proud to have been asked to join the choir and chime in with so many respected and esteemed colleagues."