Red Arrow Partners with U.S. Producer 10Fold


Red Arrow Entertainment Group has entered into a commercial and creative partnership with the newly established U.S. production company 10Fold.

10Fold is focused on both non-scripted and scripted content and boasts both active productions and a large slate of market-ready developments across numerous genres. The deal also includes a future option for Red Arrow to acquire a majority equity position in 10Fold.

Based in Los Angeles, the company is owned by Craig Armstrong and Rick Ringbakk, who have more than 45 years of combined experience in the entertainment industry. Their projects have included Fashion Star (NBC), Bet on Your Baby (ABC), King of the Nerds (TBS) and The Hero (TNT) with Dwayne “The Rock” Johnson.

Jan Frouman, the chairman and CEO of Red Arrow Entertainment Group, said: “We are always on the hunt for proven creators—especially those with a demonstrated ability to successfully build and run a production company. Craig and Rick are well established on all counts. They will build on our format output, be great partners throughout the Group, and know how to manage the nuts and bolts of the business. We take a lot of pride in the fact that they decided to anchor their new company to Red Arrow.”

Ringbakk, co-founder and co-CEO of 10Fold, said: “We love creating formats and telling stories that can work all over the world and Red Arrow is the perfect partner to help us do just that. They have a great network of companies, and a phenomenal track record. Most importantly, Jan and his amazing team have shown a real passion for helping a good idea reach its potential.”

Armstrong, co-founder and co-CEO of 10Fold, added: “We are very excited to be charting our next adventure with Red Arrow. Jan and his team have been flawless and we can’t wait to see where this partnership takes us all.”