Pulse Films Hires EP & Commercials President for U.S.

LOS ANGELES: Kira Carstensen has been appointed as executive producer and president of commercials for the newly established U.S. arm of Pulse Films, which recently formed a partnership with VICE Media.

In her new post, Carstensen will be expected to help expand Pulse Films' domestic presence and commercials and branded content business. She will work out of Los Angeles and will collaborate with Thomas Benski, the company's CEO.

Over the years Carstensen has worked with such clients as Chrysler, Cadillac, EA Sports, Mercedes, Fiat, Activision and P&G, among others. She spent the last seven years as executive producer and partner for Suppy & Demand, where she led the commercials division.

"Pulse's principle philosophy is to lead a new breed of production across all media, with commercials and branded content at the core of everything we do, and Kira's experience and expertise will add enormous value to our U.S expansion," remarked Benski. "We look forward to working with Kira to expand our existing U.S. roster with more incredible talent as we build a fully fledged commercial arm in America that attracts the very best directors and producers."

"We couldn't be more delighted to have Kira join our growing U.S team, especially at such a pivotal and exciting time," said Marisa Clifford, the managing director of Pulse Films. "We see her involvement as a huge opportunity for Pulse and our goals in America."

"I have followed Pulse's work closely over the past few years, and have been a huge fan of their roster—the work is fresh, culturally relevant, yet very human and relatable," added Carstensen. "I was thrilled when Thomas and Marisa asked me to join their team. Their model of cross-platform production—bridging TV, film, music and advertising—is the way of the future. I could not be more happy to lead their efforts in the U.S."