ProSiebenSat.1 Group’s Studio71 Launches U.S. YouTube Project

BERLIN/LOS ANGELES: ProSiebenSat.1 Group’s multichannel network (MCN) Studio71 is introducing the YouTube project The Mansion in the U.S. market.

Set in Los Angeles, The Mansion targets both American branded-entertainment sponsors and popular YouTube talent seeking to increase their reach in the online video market. The concept is to bring together YouTube superstars from Germany and the U.S. under one roof. Studio71 will bring The Mansion concept to Berlin in the fall.

Germany’s number one YouTube star, Gronkh, and the hugely popular Sarazar will play host to German and American YouTube superstars to exchange ideas, share projects and produce video content together. The American representatives will include Daneboe, creator of The Annoying Orange, and the American-German cross-over star D.J. Flula. They will be among those producing content about their experiences for their leading U.S. YouTube channels.

Dr. Sebastian Weil, the managing director of Studio71, commented, “As American MCNs are planting their flags in Germany, where we are very strong, our plan is to be the first international MCN to target the American market with The Mansion. We are creating a truly global platform for American branded-entertainment sponsors and leading web talent.”
 
Christian Meinberger, the head of content programming and production for Studio71, said, “Hollywood offers top-tier entertainment that will inspire our web stars and push their creativity to new heights. With The Mansion, we are laying the foundation for a truly international MCN that draws interest from avid fans across multiple territories.”