Pluto TV Launches New Brand Identity, Features & Campaign

The U.S.-based streamer Pluto TV is rolling out a series of key initiatives, including a new brand identity, in an ongoing effort to enhance user experience and increase brand awareness and resonance amongst consumers.

In addition to a new brand identity, Pluto TV has launched the company’s largest-ever consumer marketing campaign, highlighting Pluto TV’s ease of use and zero cost to consumers with the new brand tagline “Drop In. It’s Free.” The “Drop In” campaign features a 30-second commercial that will blitz late-night programming, connected TV and streaming-audio takeovers, digital and social activations, in-theater advertising and an out-of-home campaign in New York, Los Angeles, Atlanta, Dallas, Chicago, Minneapolis and Houston.

The parallel development of a new interface design and brand campaign inspired a major evolution in the Pluto TV brand identity, including a new logo and motion-inspired design elements that evoke the feeling of being transported to Pluto TV. The new identity is rolling out across the platform over the coming weeks.

Paired with the new campaign is the release of Project Venetia, Pluto TV’s most significant product upgrade in years, delivering new features and design changes that further enhance the platform’s ease of access to premium entertainment. Project Venetia is currently live on Apple, Vizio and Roku devices with staged releases across other devices, including Android and Amazon Fire TV, and even more features rolling out over the coming months.

Features of the release include a new linear UX, which allows viewers to find what they love even faster, choosing from categories like movies, news, entertainment, sports and more and skipping directly through Pluto TV’s 250+ channels directly to their preferred category; and an improved on-demand UX that lets viewers jump directly to their favorite VOD categories like binge-watch and rom coms, while the all-new preview mode shows movie information and trailers before they click play.

Users can also use the new Channel Favoriting feature, which keeps their favorite channels at the top of their channel guide every time they watch Pluto TV. The new Watch List allows viewers to save their top picks with a simple click in order to come back any time to watch. Even when watching a program live, viewers are now able to save select titles for on-demand to view at a later time. If the title is available on-demand, the Watch Now button will pop up in the guide.

“Today marks another major step for Pluto TV in its mission to entertain the planet. Project Venetia makes it even easier for viewers to find and enjoy their favorite streaming TV programming,” said Tom Ryan, CEO and co-founder of Pluto TV. “And with our new brand campaign, we’re communicating the core value proposition of Pluto TV and inviting everyone to visit a bold new world of television. As our new tagline promises, you can drop in anytime and start watching hundreds of channels on any device, all for free.”