Oxygen Launches New Online Hub for Millennial Women

NEW YORK: Oxygen Media has unveiled a new online destination, Very Real, which features fresh and original content targeted at the network's young female audience.

Very Real will focus on a variety of lifestyle topics, with new articles and video coming to the site each day. The platform will launch with commentary from influencers such as Randi Zuckerberg of “Time to Quit Your Day Job” and Nick Cannon of “Next Gen Boss” (working title).

As the network gears up for its June premieres, the site will roll out an original video series featuring Yamaneika Saunders of “Funny Girls” interviewing the female MCs from “Sisterhood of Hip Hop” about their experiences trying to make it in the male-dominated hip hop industry. Very Real will offer interactive quizzes and editorial features, such as “What Tinder Profile Pics Really Say About Guys” from Nicole Schrieber of “Funny Girls.”

The best headlines from Very Real will be featured in weekly on-air promos and graphics, and content from the platform will be shared across multiple Oxygen social media accounts.

“In furthering our commitment to deliver relatable content, Very Real looks to entice and engage millennial women with material that excites them and encourages them to share across platforms,” said Lisa Hsia, the executive VP of digital, Bravo and Oxygen Media. “From tips on how to avoid online dating disasters to insight on how to break into a new career, the site will give Oxygen fans their daily fix on the topics that resonate with them most.”