Online Video Giants Planning Upfront-Style Presentations

NEW YORK: A number of the online majors, including Google, Yahoo and Hulu, are planning advertising events in April, dubbed the Digital Content NewFronts, mirroring the longstanding tradition of the television Upfront.

Google, Yahoo, Hulu, Microsoft and AOL are among those set to take part in the two-week event, held in New York. The Digital Content NewFronts will allow companies to pitch video ad sales presentations and reveal plans for coming video programming. The format is similar to what the broadcast networks have been doing for some time with the May Upfront.