Objective Media Group America Brings In Channel 4 Exec

LOS ANGELES: Objective Media Group (OMG) America has named Jilly Pearce as its executive VP.

Taking up the role in the coming months, Pearce will relocate to the L.A.-based office of the All3Media-owned company and look to build on OMG America’s expanding U.S. presence, adapting and developing reality television, entertainment and scripted formats. Pearce joins from Channel 4, where she was the formats commissioning editor.

Pearce said, “My time as a commissioner at Channel 4 has been an incredible experience, but I am really excited to make the move back into production and into the American market. This role is a brilliant opportunity to work with Layla, Greg and the team to continue OMG America’s growth and bring the wealth of Objective’s excellent U.K. talent and ideas to the U.S. market.”

OMG’s CEO, Layla Smith, said, “The whole team here at OMG can’t wait to start working with Jilly on our international expansion in 2017. Jilly is incredibly smart, determined and creative, with commissioning and production experience. What else could we ask for in the person to lead our American business?”

All3Media America’s CEO, Greg Lipstone, added, “Jilly brings with her a wealth of international expertise and creative talent. She will undoubtedly hit the ground running and build upon the current success of OMG.”