NPD In-Stat: Revenues from Multiscreen Platforms to Top $21 Billion in 2015

SCOTTSDALE: New research from NPD In-Stat forecasts that revenues from multiscreen content platforms will exceed $21 billion in 2015, with the Asia Pacific leading the pack in multiscreen households.

“Consumers now expect to have professional video available on an ever-expanding number of devices, and they want their ‘user experience’ to be under their control,” said Gerry Kaufhold, research director at NPD In-Stat. “It’s no longer simply a matter of delivering 1080p 3D video to their device, they want to share what they are viewing with their connected community, they want to upload their own additions to the content, and they want to be able to engage with their content on whatever device provides the best experience at any particular time.”

The research also predicts that 273 million households will be using some kind of multiscreen service by 2015. Latin America, India and emerging markets are expected to primarily use mobile data services. Western Europe is expected to be a leader for subscription-based multiscreen content delivery platforms. Direct-to-consumer services are a revenue leader for multiscreen content delivery platforms, though price competition is expected in a few years from the pay-TV "TV Everywhere" services.