NPD: 1 in 5 Pay-TV Subscribers Use TV Everywhere Monthly


PORT WASHINGTON: According to the latest NPD Group TV Everywhere Report, around one in every five pay-TV subscribers (21 percent) use the TV Everywhere services offered by their provider at least once a month.

The report finds that those who subscribe to SVOD are actually among the most active TV Everywhere users. Three in four SVOD homes also have a pay-TV subscription, and 25 percent use their pay-TV operator's TV Everywhere service at least once per month. Those who subscribe to both SVOD and pay TV also use TV Everywhere more frequently. Three in ten SVOD subs use TV Everywhere weekly, compared to only two in ten TV Everywhere users who don't subscribe to SVOD.

“Though some SVOD subscribers may be cutting the cord, the evidence is that the overwhelming majority are not only keeping the cord, they are lengthening it through aggressive use of TV Everywhere,” said Russ Crupnick, senior VP industry analyst at the NPD Group. “This speaks to the level of engagement they have with programming and a comfort in using the Internet to both access and interact with that programming.”

“TV Everywhere is about mobility and control,” added Crupnick. “Customers, especially subscription streamers, are becoming accustomed to over-the-top options where the location and device are no longer barriers, and they crave a similar experience with TV Everywhere. The way to keep SVOD subscribers using TV Everywhere platforms is to make the experience even more portable.”