NFL & Lexus Enter Sponsorship Deal for Thursday Night Football

NEW YORK: Lexus has signed on to be the presenting sponsor of Thursday Night Football’s halftime show in 2016, entering a deal with NFL Media, CBS and NBC Sports.

This will be the fifth season as the title sponsor of the Lexus Halftime Show for Thursday Night Football on NFL Network, but the first time the luxury car’s brand will be extended across three broadcasters. CBS and NBC are each scheduled to broadcast five Thursday Night Football games in 2016, with all games simulcast on NFL Network. NFL Network is also scheduled to air eight other matchups, including two Saturday games and two Sunday games. Twitter will stream the ten Thursday Night Football games broadcast by CBS and NBC and simulcast by NFL Network, providing free, live-streaming video.

“The Lexus Halftime Show sponsorship on Thursday Night Football gives us the opportunity to reach a premium, live-viewing audience in a contextually relevant way by incorporating high-impact NFL content,” said Brian Smith, the VP of Lexus marketing. “We’re pleased to renew this partnership with CBS and NFL Network, which now includes NBC, [for] the Thursday night franchise.”