New VP for The Inspiration Networks

INDIAN LAND: Jeff Arthur has been named the new VP of distribution and affiliate sales for The Inspiration Networks, which includes INSP, Halogen TV and LFC (La Familia Cosmovision).

In this position, Arthur will be in charge of developing and managing relationships—both old and new—with cable providers, in an effort to increase distribution and awareness of The Inspiration Networks’ brands. He will work out of Charlotte, North Carolina.

Arthur recently held the title of senior director of distribution at Viacom Media Networks.

"Jeff has an outstanding background with nearly two decades of high-level experience in the cable industry," said Mark Kang, The Inspiration Networks’ senior VP of worldwide distribution.
 
Kang continued: "This is an exciting time for our networks, and particularly for INSP. Since the launch of INSP’s New Day programming in October 2010, average prime-time ratings have increased by at least 100 percent in every market. INSP has become one of America’s fastest growing and most trusted cable networks for family-friendly entertainment. I look forward to working closely with Jeff as we introduce our complete family of networks to many more households across the country."