New GRB Movie Features YouTube Stars

CANNES: At MIPTV, GRB Entertainment is set to introduce international buyers to Camp Takota, a new movie starring YouTube sensations Grace Helbig, Hannah Hart and Mamrie Hart,

Camp Takota tells the story of a troubled camp counselor who teams up with her two estranged best friends to save the future of the camp. This marks GRB’s first “digital-influencer” movie, available on all platforms worldwide. The film is produced by Michael Goldfine.

Grace, who has more than 2.1 million YouTube subscribers, is the author of Grace’s Guide and host of The Grace Helbig Show on E! Hannah lures in 1.8 million YouTube subscribers weekly to her channel My Drunk Kitchen, which she adapted into a cookbook. She also co-stars in Electra Woman and Dyna Girl. Mamrie has close to 1 million subscribers to her You Deserve a Drink channel. She has appeared in a number of TV shows, including Don’t Trust the B**** in Apartment 23, and has a book coming out in May.

Gary R. Benz, president and CEO of GRB, said: “This is an exciting step for GRB. We have been planning our move into the ‘digital influencer movie world’ for some time—we have our own original movie Bad Night coming out in summer 2015. Bringing Camp Takota to the international marketplace at MIPTV elevates GRB’s commitment to this exciting new space. Camp Takota was a huge success with its digital release and now will be available to the international marketplace for the first time outside the digital platform landscape. The response to these two films has already been overwhelming—proving that these ‘digital influencers’ are creating a worldwide entertainment movement.”