New Distribution Head at NPN Media

MIAMI: Tom Barreca is assuming responsibility as the senior VP of distribution at NPN Media.

Barreca will lead the efforts for distribution to media outlets, websites and other relevant partners throughout the U.S. Barreca will be working with John Cuddihy, the president of NPN Media, to determine and drive the company’s strategic direction and relationships in the larger marketplace. Barreca was most recently the managing director for new business development at NASCAR Media Group.

Cuddihy commented, "I am excited to have Tom on board. Beyond his media knowledge and multiplatform expertise, Tom brings years of digital experience, deal-making, and commercial creativity for some very popular media brands."

"NPN is a rare gem and asset base," said Barreca. "It’s hard to find bodies of high-quality, popular video and such excellent story-tellers in long and short form under one roof. Their worldwide focus on reinventing the content model and a leadership team driven to tackle expanding digital and international markets are a natural fit for me."