New CEO in Place at NATPE

LOS ANGELES: Rod Perth has become the new president and CEO of NATPE, effective today.

Perth previously founded RHP Media Consulting, where he served as president. He also co-founded and was president of television for the ReelzChannel TV network. He held previously positions as the president of Jim Henson Television Worldwide and the president of entertainment and programming at USA Network. Perth began his career at the CBS Television Stations Group.

As the new president and CEO of NATPE, Perth will have overall responsibility for the vision, strategic evolution, marketing, programming and financial and administration operations. He will lead a senior management team made of six people who directly report to him, with a total staff of 20. Perth reports to the executive committee and the board of directors.

Co-chairs Jordan Levin and Chris Grant commented: "After an expansive executive search process, where there were many highly qualified candidates, we concluded that Rod’s broad range of experience reflects the diverse influences shaping our industry and NATPE’s role in bringing together its various constituencies." They continued: "Combined with his vast network of relationships and senior management skills, we believe Rod is ideally suited to evolve NATPE into a dynamic global organization relevant to all who touch content. His imprint will be on next year’s conference in Miami, which marks NATPE’s 50th anniversary. It will recognize the considerable milestones in our business and serve as a springboard into our new initiatives for the future."

Perth said: "I have grown up professionally knowing and experiencing what NATPE has to offer, and find the prospect of developing and implementing a path for its future to be an extremely exciting and challenging one. NATPE’s executive committee and board represent many of the top leaders in our business and, with their support, I believe that we can accomplish a great deal together for the benefit of our members from around the world."