Networked Insights: FOX’s 2013-2014 Season


NEW YORK: Almost Human and Sleepy Hollow are among Networked Insights’ recommended buys for advertisers at FOX this upcoming season.

Almost Human has the most social-media engagement among FOX’s pickups, with 62 percent of conversations mentioning executive producer J.J. Abrams as the main reason for tuning in.

"They think he’s going to be more invested in that one rather than just producing it," says Sean Reckwerdt, lead television analyst at Networked Insights. "And they like that the secondary showrunner [Bryan Burk] on that is one of the guys from Fringe." There were, meanwhile, a few negative comments, with some saying the show "seems a little derivative—they were joking about how it’s an I, Robot, sequel and asked where Will Smith is."

Sleepy Hollow is generating interest for its unique premise as well as ex-Fringe execs Alex Kurtzman and Roberto Orci. "On the weaker side there’s some concern that it’s a little hokey," Reckwerdt says.

Us & Them is in the "middle of the pack," Reckwerdt notes. Cast member Alexis Bledel has a strong social-media following and there is in general goodwill towards Gavin & Stacey, the British sitcom on which Us & Them is based. However, the success of shows like this is based heavily on the quality of the ensemble cast, Reckwerdt says. Plus, "there’s a huge backlash against remaking BBC shows."

Surviving Jack was at the bottom end of the social-media rankings, in part due to the failure of the last comedy based on a Justin Halpern book—CBS’s $#*! My Dad Says.