Netflix Tops “Must-Keep TV” Study

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For the fourth year in a row, Netflix has ranked at the top of Solutions Research Group’s (SRG) “Must-Keep TV” list.

The top ten, in fact, all remain the same as 2021: Netflix leads, followed by ABC, CBS, Amazon Prime Video, NBC, Hulu, FOX, Disney+, HBO Max and ESPN. This marked a first in 15 years of tracking.

Discovery moved up to 11 (from 14), and Paramount+ now sits at 12 (jumping from 2021’s 37). The CW ranks 13 (up from 18), with PBS dropping to 14 (from 11 in 2021). CNN made a slight shift to 15 (from 16 last year), followed by Peacock (up from 29), Disney (steady at 17), History (dropping from 12), HGTV (down from 13) and Food Network (slipping from 15).

The only major streamer in the survey that didn’t make it to the top 20 or record a significant jump in rankings was Apple TV+, which is ranked 31 in 2022, up only a couple of spots from 33 last year.

Outside of the top 20, AMC, Cartoon Network, A&E, TBS, ION and SyFy all had upward momentum.

SRG’s annual “Must-Keep TV” research is based on 1,400 interviews across the U.S. with consumers aged 12 and older and conducted in late April 2022. This is the 15th annual edition of the research since its inception in 2007.