NBCU & Xerox Team for Cross-Portfolio Campaign

NEW YORK: NBCUniversal (NBCU) and Xerox have entered a year-long cross-portfolio partnership involving a new original video series called 30 Seconds to Know.

Produced by NBCU's news and sports networks, 30 Seconds to Know is meant to explain complex topics in a fast and easy format. The multiplatform program is exclusively sponsored by Xerox, which is represented by GroupM's MEC Global. It includes 30-second segments focused on such daily headlines as "Why Does the Price of Gas Fluctuate?" and "How Should You Analyze Your Golf Round?" 30 Seconds to Know is now running on NBC News, MSNBC, CNBC, NBCSN and Golf Channel. Topics vary by network. Each channel will also link to content from other participating brands.

"People today consume content on the go. They want easy, digestible information to become better informed about wide ranging topics," said Seth Winter, the executive VP of news and sports advertising sales group at NBCUniversal. "Simplifying how audiences consume news pairs well with Xerox's commitment to help businesses simplify the way people work. And, we are able to scale the multiplatform initiative across our newly formed 'Live Programming' group and reach audiences wherever they consume content."

"We were impressed with NBCUniversal's integrated approach to media sponsorship across their various platforms," added Barbara Basney, the VP of global advertising and media for Xerox Corporation. "We're able to ensure brand consistency across the key networks we advertise on most—news and sports. This, coupled with the straightforward concept of 30 Seconds to Know aligns our company's business focus on simplifying complexity."