NBCU Teams with Lionsgate for Hunger Games Promo

NEW YORK: NBCUniversal has joined together with Lionsgate for a series of promotions ahead of the launch of The Hunger Games: Mockingjay—Part 2, including an exclusive 13-minute, commercial-free preview.

A range of behind-the-scenes content will air across NBC, Bravo, E!, Oxygen, Syfy and USA starting November 10. Part of the promotion includes an exclusive in-depth look at the epic Hunger Games franchise and what’s to come in the final chapter. All sneak-peek video content will also live exclusively on Fandango and E! Online following the on-air debut.

The partnership will launch during NBC’s The Voice on November 10, when Carson Daly and The Hunger Games stars Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson will announce the upcoming behind-the-scenes special and tease fans with an exclusive first look at The Hunger Games: The Phenomenon on the show.

On November 12, The Hunger Games: The Phenomenon will run across Bravo, E! and Oxygen at 8 p.m., followed by Syfy and USA at 11 p.m. Each airing will be attached to a special first-look at each network’s original show (The Royals, Vanderpump Rules, Pretty.Strong, Childhood’s End and Colony).

“This is a terrific opportunity for The Hunger Games fans to get an extensive sneak peek behind-the-scenes of the movie, which we know they are eagerly anticipating,” said Lara Kazandjian, the executive VP of media for theatrical marketing at Lionsgate. “The NBCUniversal team has been very creative in working with us on this unique way to reach our fans and we are excited to partner with them on it.”

Cherie Cohen, the senior VP of portfolio advertising sales at NBCUniversal, added: “NBCUniversal is uniquely positioned to develop scalable opportunities for movie studios across our gigantic portfolio. And, paired with Fandango, there is simply no other place to reach these audiences and effectively drive ticket sales. We’re excited to partner with Lionsgate to promote The Hunger Games and serve as the exclusive destination for the film’s rabid fan base.”