NBCU Promotes Digital Marketing Exec to Lead Audience Growth

NBCUniversal Television and Streaming has promoted Margaret Walker to senior VP of audience acquisition and growth for the entertainment and sports divisions.

Walker will oversee all digital platform programming and priority management while driving digital revenue, acquisition and engagement across entertainment—which includes NBC, Bravo, E!, Oxygen, SYFY, Universal Kids and USA—as well as audience acquisition for sports. She previously served as senior VP of digital product and distribution marketing for NBCUniversal. Walker now reports to Jennifer Storms, CMO for entertainment and sports.

“Margaret has played a significant role in defining NBCUniversal’s digital footprint across our entertainment platforms and she will continue to thrive in this newly expanded capacity,” Storms said. “She’s an expert in identifying key opportunities across the digital landscape for NBCU, and we are excited to have her forging the path for our future audience acquisition and growth.”