NBC & Panasonic to Deliver 2012 Olympic Games in 3D

LAS VEGAS: Panasonic Corporation of North America and the NBC Sports Group are teaming up to distribute the London 2012 Olympic Games in 3D in the U.S.

This marks the first time that the Olympic Games will be distributed in the U.S. in 3D. The 3D broadcasts, which will be produced by OBS and shown on a next-day delay, will cover multiple competitions throughout the games, including the opening and closing ceremonies, gymnastics, diving and swimming. OBS plans to produce more than 200 hours of 3D coverage for the event. Cable, satellite and telco providers who receive the Olympics package may distribute the 3D broadcast via the Comcast Media Center.

“NBC has a history of utilizing technological innovations to distribute the Olympics in new ways for viewers,” said Gary Zenkel, the president of NBC Olympics. “We are proud to continue that tradition by partnering with Panasonic and Olympic Broadcasting Services to distribute the first 3D broadcast of the Games in the U.S. in partnership with our multichannel video programming distributors.”

"As a recognized leader in end-to-end 3D technology solutions and longtime Olympic sponsor, Panasonic is very excited to be partnering with the NBC Sports Group which is a leader and trailblazer in Olympic broadcasting,” added Joseph M. Taylor, the chairman and CEO if Panasonic Corporation of North America. “Panasonic’s expertise in 3D technology coupled with NBC’s unrivaled leadership in coverage of the Olympic Games will deliver to home viewers an unprecedented 3D Olympic experience that will make them feel as though they are right there with the world’s finest athletes as they compete. Full HD 3D is ideal for capturing the true spectacle of Olympic competition and the pageantry of Olympic ceremonies, and we are excited to be able to bring it to fans across the U.S.”