NATPE Commissions Second-Screen Research

LOS ANGELES: NATPE||Content First and the Consumer Electronics Association (CEA) have jointly commissioned a two-part study into how and why consumers use second-screen devices to engage with video content.

The results will be presented in two co-branded research reports at the 2014 International CES and NATPE Miami in January 2014. Each presentation will be followed by a panel discussion with Gary Shapiro, the president and CEO of CEA, and Rod Perth, NATPE's president and CEO.

The research will be conducted by E-Poll Market Reserach. It will be the first study of its kind to measure how the use of companion devices to interact with TV programming in real time affects both the consumer experience and the creative process.

“This research marks the intersection between the technology being showcased at CES and the content being celebrated at NATPE,” said Perth. “It’s a great opportunity for both the technology and creative communities to gain valuable insight about the changes in the media landscape and harness the potential of Second Screen from both sides of the equation. It also marks the beginning of a mutually beneficial relationship between NATPE and CEA.”
 
“Once again, consumer electronics technologies are disrupting the traditional ways consumers view and engage with their favorite television programs,” said Shapiro. “We are excited to partner with NATPE to help our members better understand this phenomenon so they can increase revenues, find new market opportunities and provide innovative solutions to consumers.”