Nat Geo Names Head of Digital Product

WASHINGTON, D.C.: Rachel Webber has been appointed to the newly created role of executive VP of digital product for National Geographic Partners (NGP), effective November 14.

Webber will work under Declan Moore, CEO of National Geographic Partners. She will manage the development of digital products and experiences across owned and partner platforms. She will collaborate with Nat Geo’s editorial, channels and revenue teams to plan and execute NGP’s strategy for driving user growth, engagement and monetization across digital ecosystems.

Webber previously served as senior VP of Fox Television Group. Before that, she oversaw Fox Networks Group’s digitally focused corporate development initiatives and nonlinear revenue growth strategy. Earlier in her career, Webber was VP of video and head of North America business development at Rovio Entertainment. She has also worked for News Corporation, Fox Television Studios and Foxtel.

Moore remarked: “Rachel has proven herself an adept executive in her Fox career, and we’re thrilled to bring her energetic voice and unique experience across digital and traditional media to the National Geographic team. She has the business know-how, industry relationships and leadership instincts to help steer our digital efforts for a new generation of consumers.

“We are a 128-year-old organization with a rich history of visual storytelling. We’re excited to lean into that heritage to create new experiences through video, virtual reality and interactive tools. Our goal is to engage our audiences everywhere they are, particularly on mobile platforms, and Rachel is the ideal executive to lead this charge.”

“National Geographic takes people to places they have never experienced—it’s an incredibly powerful brand,” added Webber. “I am excited to have the opportunity to work with the incredible team at National Geographic to shape digital products and experiences around our rich storytelling and our community’s passion for exploration.

“I’m very grateful to Dana Walden and Gary Newman for their generous support and mentorship in this transition. I’m thrilled to take on this next adventure within the 21st Century Fox family.”