Motorsport-Focused Network Motors TV Launching Across Americas

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MIAMI: Motors TV, a TV channel dedicated to motorsport, is set to launch across North and South America on January 28, according to an announcement made today at NATPE.

Two new programming feeds—a Spanish-language version for Latin America and an English-language platform for the U.S.—are due to expand the motorsport network’s coverage, which was previously available only in Europe. The channel will be introduced to Latin America through Alterna’TV, with THEMA representing it to media platforms in the U.S.

“Over the past 15 years, Motors TV has proven to be the destination of choice for passionate motorsport fans throughout Europe and the U.K. and now, thanks to Alterna’TV and THEMA, we can extend our programming feeds into the ideal U.S. and Latin American markets,” said Motors TV founder and CEO Jean-Luc Roy. “We’re very excited to be expanding into the Americas where European and international motorsport fans are underserved and eager to collaborate with Alterna’TV and THEMA on garnering carriage agreements to remedy that situation.”

Alterna’TV CEO Aymeric Genty commented: “Motors TV is the world’s only 24/7 dedicated motorsport programming service and serves as the ideal addition for any sports programming package. We’re making the feed available immediately and believe operators will recognize the myriad benefits of rounding out their sports programming offer with a channel dedicated to all forms of motorsport: cars, motorcycles, boats, planes, you name it.”

Added THEMA CEO Francois Thiellet: “Motorsport fans are passionate, persistent and incredibly loyal, which also places them in the top tier of targeted subscribers. Motors TV can deliver this coveted consumer group with its adrenaline-fueled coverage of international and European car and motorcycle races, not to mention the boat and airplane competitions that are the icing on the cake. Motors TV programming is fast-paced, all action, all the time and Americans are going to run to sign on.”