MIPTV Spotlight: Electus International

CANNES: The Toy Box, on offer at MIPTV from Electus International, gives toy inventors an opportunity to fulfill their dreams of seeing their toy produced for children all over the world.

The show features a panel of kid judges as well. “It really is a show that can play for any broadcaster in any country globally,” says John Pollak, Electus’s president of worldwide television and Electus International. The series will debut on ABC in the U.S. with host Eric Stonestreet (Modern Family).

“Thanks to our great partners at Mattel and our host Eric Stonestreet, we’ve created a show that combines the best of a business format with the entertaining world of kid judges, all the while giving toy inventors an opportunity to fulfill their lifelong dream of seeing their toy produced for children all over the world,” says Pollak.

The company is also offering Running Wild with Bear Grylls and the MMA action of Bellator.

“These are two of our biggest returning titles, and their proven track records have given buyers all over the world the confidence that they will be successful for them as well,” says Pollak.

Both Running Wild with Bear Grylls and the format Winsanity come with proven track records, giving “buyers all over the world the confidence that they will be successful for them as well,” Pollak says.

“The Running Wild format has really taken off this year,” he adds, and “Winsanity is seeing success as a fun and economically viable daily strip.”