MIPCOM Spotlight: WWE

CANNES: While WWE continues to provide its long-running flagship weekly episodic programs Raw, WWE Main Event, SmackDown, Superstars and NXT, there’s also something new and a little bit different in its catalogue this time around: Total Divas.

The 14×1-hour reality show Total Divas looks into the lives of the WWE Divas and Superstars outside of the ring, “giving it a very broad and mainstream appeal,” says Ed Wells, the senior VP and managing director of international operations at WWE. “Now that we have added the reality show Total Divas, we are providing a comprehensive entertainment offering that appeals to the global market.”

As a preeminent provider of pay-per-view (PPV) content, WWE is also offering 12 PPV titles for the calendar year, including the pop-culture extravaganza WrestleMania.