MIPCOM Spotlight: MarVista Entertainment

CANNES: In the run-up to the holiday season, broadcasters are often searching for family-friendly Christmas-themed content, and the 90-minute Love for Christmas from MarVista Entertainment fits the bill.

It is one of 12 new TV movies the company has to offer, along with the disaster thriller Collision Course. In a different vein, the telefilm Pop Star takes viewers on an emotional and comical journey filled with romance, betrayal and heartbreak. “Our new movie slate includes A-list talents, riveting and heartwarming story lines and superior production values, ensuring our buyers of the type of engaging entertainment experience that has become synonymous with MarVista Entertainment,” says Vanessa Shapiro, the company’s executive VP of sales.

“Our goal is to first and foremost always showcase the best quality content,” Shapiro continues. “We understand that broadcasters have high standards to bring their audiences the best available [programming], and with this broad range of content, we hope to meet those standards across the board at this market.”

Many of the kids’ programs that MarVista is showcasing come with built-in brand equity, something that’s increasingly attractive to buyers during challenging economic times. This includes series from Saban Brands such as Power Rangers Megaforce. The newest addition to the popular franchise about teenagers who morph into superheroes will be released just in time for the brand’s 20th anniversary. “Broadcasters expect publicity and marketing support when launching new series and know they can trust Saban Brands and MarVista Entertainment to help make these shows successful for the long term,” says Szew.

MarVista is also presenting Saban’s Julius Jr., an animated preschool series that “reinforces the magical results of creativity, imagination and friendship in a fun and engaging production that appeals to a broad demographic,” says Szew. Digimon Fusion is the latest installment of the Digimon franchise, about digital monsters living in a parallel universe.