Mindshare Options The Rise of Superman

NEW YORK: Mindshare Entertainment has optioned the New York Times best-selling book The Rise of Superman from its author Steven Kotler to develop the story into a multimedia series that spans TV, a documentary film and digital experience.

The Rise of Superman draws on more than 15 years of research to explore the frontier science of "flow," which is an optimal state of consciousness in which humans perform and feel our best. Mindshare will be taking a multiplatform approach to address the questions of what is possible for species and where (if anywhere) our limits lie. The team of Mindshare's chief content officer David Lang, filmmaker Dirk Collins, business manager Johnny Alamo and Kotler will be developing the project.

"Steven, Johnny and myself have worked tirelessly to position this project for mainstream distribution," Collins said. "The Rise of Superman is the only book to have ever hit science, sports and business national bestseller lists all at once. It's a story that needs to be brought to life across multiple platforms and Mindshare Entertainment is the perfect partner to help realize this vision."