Michael Jay Solomon’s Truli Media Forms JV with Cinemills

BEVERLY HILLS: Truli Media, led by Michael Jay Solomon, and Cinemills have collaborated to launch Truli Cinemills, which will produce and distribute family-friendly films, documentaries and series.

Truli Media, of which Solomon serves as CEO, is an internet destination for inspirational family entertainment. Cinemills Media, which counts Marcos M. De Mattos as CEO of its parent company, is an award-winning film producer that specializes in family-based movies. Together, the combined venture will focus on high-quality, low-cost family content, in addition to aggregating films and TV programming from global media markets.

Truli Cinemills will be seeking distribution for its content in theaters and through cable, satellite and network television and digital platforms. The outfit also plans to engage millennials with live programming and on-demand content delivered over mobile and OTT platforms. Via Truli.com, the venture will offer an online experience for family entertainment featuring a media library with thousands of on-demand videos, movies and streaming content in English and Spanish. Cinemills Media will provide its film production capabilities to create original programming for the platform.

The first project announced as part of Truli Cinemills is A Cowgirl’s Story, a full-length feature film inspired by the classic novel Little Women by Louisa May Alcott. A Cowgirl’s Story is set to be distributed by Samuel Goldwyn Films.

Solomon, co-chairman and CEO of the newly formed Truli Cinemills, commented, “Truli and Cinemills (TCMC) are both synonymous with high-quality family entertainment and corporate social responsibility. This partnership creates the perfect combination of faith and family programming options. TCMC is unique. Members have full access to a wide range of on-demand programming with content categories that appeal to all age groups. This collaboration will allow TCMC to grow organically with original programming and family-focused projects that leverage the synergy between like-minded media groups.”

De Mattos, who will serve as president and COO of TCMC, added, “The Cinemills family is very excited to join forces with Truli and Michael. We look forward to 2017’s deep slate of feature-length productions. We believe that life-affirming content is not a niche but rather the ‘market’ and we will continue to create content that moves audiences to explore topical issues influencing each of our daily lives.”