Meg Whitman to Lead Jeffrey Katzenberg’s New Mobile Content Start-Up

Meg Whitman is joining NewTV (working name), the mobile-first media platform founded by Jeffrey Katzenberg, as CEO.

Whitman will be headquartered in Los Angeles. Katzenberg will serve as chairman.

NewTV aims to bring the Hollywood production values and storytelling to mobile in bite-sized formats of 10 minutes or less. NewTV will provide a custom-designed platform for mobile, on-the-go viewing.

Whitman most recently served as CEO of Hewlett Packard Enterprise, where she continues to serve on the board. From 2011 through 2015, she served as president and CEO for Hewlett-Packard Company. She has also held executive-level positions at Procter & Gamble, Hasbro, The Walt Disney Company and Bain & Company.

“Meg is one of the most accomplished and sought-after executives of our time. She has built and scaled some of the most important global companies today,” said Katzenberg. “To say I am thrilled that Meg will be at the helm would be an understatement. Her leadership, operational expertise, and deep understanding of technology and consumer behavior will be invaluable in creating the future of mobile entertainment.”

“NewTV is one of the most disruptive and timely ideas I’ve come across during my career,” said Whitman. “I share Jeffrey’s vision that top-quality programming tailored to our mobile lifestyles is the next big touchpoint in entertainment. I’m very excited to bring my experience to a company that I believe will transform an industry and I am thrilled to be employee number one.”