Mediavine Forms Business Development Division


Mediavine, an exclusive full-service ad management firm in the U.S. with over 9,000 publishers, has introduced a new business development division, with Matt Kaminsky tapped as VP of the department.

Kaminsky will identify niches and new publishers who can benefit from Mediavine’s technology and approach to ad management. He will also work on building out the business development team.

Kaminsky brings over ten years of professional experience in business development, strategic partnerships and sales within the ad tech and digital publishing spheres. Most recently, he was VP of business development for Enthusiast Gaming, where he developed and implemented a comprehensive strategy in alignment with the company’s goals.

“I knew Mediavine was where I wanted to be because they have the publishers’ best interests in mind with every decision they make,” Kaminsky said. “Transparency, publisher support and a better, technology-forward way for publishers to monetize are just a few of the many things that separate Mediavine from the competition. I’m eager to bring the Mediavine standard of excellence to these different publisher niches.”

“As the deadline approaches for the deprecation of third-party cookies in Chrome, we recognize the need to expand Mediavine’s digital footprint,” added Eric Hochberger, co-founder and CEO of Mediavine. “Investing in a business development division with Matt Kaminsky at the helm and fostering partnerships with publishers outside the traditional lifestyle niches we’re known for is a key component to the long-term success of the company and all of the publishers we work with.”