NBC Entertainment has promoted longtime business affairs executive Masami Yamamoto to president of business operations.
In this role, which reports to NBC Entertainment Chairman Paul Telegdy, Yamamoto will oversee negotiations for both scripted and unscripted programming across NBC Entertainment and includes all deals for the network, Universal Television Alternative Studio and first-run syndication. She previously served as executive VP of business affairs for scripted programming for NBC Entertainment and Universal Television.
In her previous role, Yamamoto’s job responsibilities included oversight of all aspects of business affairs for scripted programming for both the network and Universal Television’s scripted studio. Her projects included everything from overall and first-look deals, to other talent deals and digital and licensing agreements for NBC and Universal Television.
Yamamoto began her career at NBC in 2000 in legal affairs, working on programming produced and acquired by NBC before moving to business affairs in 2001. In 2016, her purview grew beyond the network to include studio scripted programming through Universal Television.
“Throughout her tenure, Masami has been at the cutting edge of our business-to-business relationships, playing a deft hand that defined how we work with talent, partners and platforms,” Telegdy said. “In this vital new role, she will help transition NBC Entertainment into the future by creating the deal-making architecture that will help define the bold new direction of our company in this ever-changing landscape.”