Mark Burnett Teams with ACTV8 to Make Shows More Social

LOS ANGELES: Mark Burnett Productions is working with the technology firm ACTV8 to create customized second-screen experiences for upcoming TV shows to make programming more social.

Viewers with an iPhone, iPad or Android device will be able to interact, socialize, consumer, share and participate in real time while watching their favorite shows. It provides interactive content about the show, as well as connections to Facebook and Twitter.

Burnett explained, “It has always been my dream to create a deeper and more engaging relationship with the audiences of our shows. ACTV8 enables us to give the audience exactly what they want: interactivity, metadata, behind the scenes views, scoops and insights, social relevance and connectivity. Today’s audience brings a whole new set of expectations from the shows they connect to and embrace. ACTV8 allows our content to take a much more important and relevant position for consumption within the changing lifestyles of our viewers. This breakthrough technology serves to foster a world of New Era TV Networks.”