Magid: One in Five U.S. Consumers Use Internet-Connected TVs


MINNEAPOLIS: One in five U.S. consumers, about 21 percent, connect to the Internet via their televisions, according to Frank N Magid Associates’ Media Futures study.

Last year, the figure was just 16 percent. This number is expected to continue to grow, as 30 percent of consumers who don’t currently connect to the Internet through their television say they are interested in doing so. These potential adopters skew male, at 58 percent male and 42 percent female, and tend to be slightly older than current users, ages 25 to 54. Early adopters tend to be more male as well, at 56 percent compared to the 44 percent for females, and are typically between the ages of 18 and 44.

“Connected TVs will bring the Internet to the large screen, in contrast to how the smartphone has brought the Internet to the small screen,” said Mike Vorhaus, the president of Magid Advisors, a unit of Frank N. Magid Associates. Consumers will be able to watch and browse what they want, when they want, on a big screen through connected TVs.”