Lifetime Scores with Anna Nicole TV Movie

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LOS ANGELES: The world premiere of the Lifetime original movie Anna Nicole averaged 3.3 million total viewers, and was one of the most buzzed about programs in social media.

The TV movie tells the rags-to-riches story of the supermodel and Playboy star who died tragically due to her own excesses. The Saturday night showing delivered a 57-percent gain on the network’s 2013 year-to-date original movie average, making it the most-watched original movie since November. It was this year’s number one original cable movie premiere among adults 25 to 54 and 18 to 49, and women 24 to 54 and 18 to 49. Anna Nicole had a 2.6 Household rating, according to Nielsen Research. In social media, the telefilm had an 11-percent share of TV buzz, according to Bluefin.