Lawless to Rep Cheer Channel

LOS ANGELES: Lawless Entertainment has been appointed as the worldwide representative for Cheer Channel, covering all publishing, licensing, merchandising and program sales.

This includes Secret Diary of an American Cheerleader, a Cheer Channel original web series. Lawless will also develop, secure financing and assist in the production of future drama and reality project for film and TV.

“I have known and admired Cathy [Malatesta, the president of Lawless Entertainment] over the many years we have spent in the television industry both in production and distribution,” said Lance H. Robbins, the president of the Cheer Channel and Cheer Channel Digital Entertainment. “We look forward to working with her and her talented team to license and expand our brand around the globe,”

“We are honored to work with Cindy [Villarreal, Cheer Channel’s CEO] and Lance on this fantastic project,” added Malatesta. “Cheerleading in film and television is not only a part of American popular culture, but extends to cheerleaders and fans in more than 100 countries around the world.”