L.A. Screenings Spotlight: WWE

NEW YORK: Ed Wells, WWE’s senior VP and managing director of international operations, says part of his goals for the L.A. Screenings is to "reinforce the scope and size of the WWE business and attract new and upcoming players, across multiple platforms, with our extensive offering in TV, PPV, movies, digital and mobile."

The WWE brand is already widely known in Latin America, with flagship programming airing on key free- and pay-TV platforms throughout the region. WWE expanded its pay-per-view penetration from only being available in Mexico in 2009 to pan-regional coverage as of last year. Mobile, online, home-video and licensing businesses continue to develop and mature for WWE throughout the region.

The WWE pay-per-view offerings feature emotional stories mixed with athleticism and larger-than-life confrontations, which are capped off by the annual WrestleMania event. WWE also offers two weekly live-event programs that bring viewers the action from matches in venues around the world: SmackDown and Raw.