Keshet Studios & Interscope Team for Music-Related Digital Video Content

LOS ANGELES: Interscope Geffen A&M and Keshet Studios are working together on music-related original digital scripted and non-scripted video content.

Interscope Geffen A&M is home to such popular artists as Eminem, Lady Gaga and Kendrick Lamar. The company will be working with the L.A.-based studio of Keshet International to develop, produce and distribute the new content, which is aimed at the Millennial audience. The multiyear, multi-series deal will focus primarily on digital platforms in the U.S. and throughout the world.

The first project in development under the venture is Tracks, a coming-of-age series mixing gritty drama with the real-world music scene. It follows five twentysomethings who find common ground in live music as they make their way through life’s many unexpected turns.

Interscope Geffen A&M’s CFO and executive VP of business development, Jeremy Erlich, said, “We’re excited to partner with Keshet to produce innovative short- and long-form visual content to tell our artists’ stories. This is part of our broader strategy to create high-value content and provide new and exciting opportunities for our artists. Tracks is truly an exciting new project which blends a scripted drama with live performances in an episodic show.”

Sebastian Burkhardt, the senior VP of digital and acquisitions at Keshet International, commented, “The development of original digital programming that resonates with the cord-cutting Millennial audience is at the core of our strategy, and we see music and partnering with some of the hottest names in the record industry through Interscrope Geffen A&M as a key driver to making that happen. With our first joint project, Tracks, we are well on a path to success.”