IOC Awards Olympic Broadcasting Rights in Caribbean

LAUSANNE: The International Olympic Committee (IOC) has granted the exclusive broadcasting rights in the Caribbean to International Media Content (IMC), which is the parent company of SportsMax, for the 2014 Winter Games in Sochi, Russia.

IMC picked up the exclusive English-language broadcast rights for all media platforms, excluding the Internet and mobile. The coverage includes Anguilla, Antigua-Barbuda, Commonwealth of the Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Cooperative Republic of Guyana, Cuba, Dominica, Grenada, Haiti, Jamaica, Montserrat, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Surinam, Turks and Caicos, Trinidad and Tobago.

SportsMax will be providing live coverage of the games on SportsMax and SportsMax2.

Thomas Bach, IOC president, said: “This agreement is another step in ensuring the universality of the Olympic Games. Having worked with IMC to broadcast both the Vancouver and London Games, we are very pleased to be able to rely on their expertise once again in Sochi.”



IOC member Richard Carrión, who led the negotiations, said: “IMC will provide live and delayed coverage on their own SportsMax channels, and work with free-to-air broadcasters across the Caribbean, ensuring daily coverage of the Sochi Games for sports fans.”

Chairman of IMC, the Hon. Pat Rousseau, OJ, stated: “This is part of IMC’s commitment to delivering to the Caribbean the most premier sporting events in the world. The addition of Sochi 2014 to IMC’s programming makes for an incredibly exciting broadcast year, with the 2014 FIFA World Cup also coming from IMC.” He added: “In 2010, IMC broadcast the Olympic Winter Games for the first time in the region, and we are expecting a similar strong response from our subscribers for Sochi 2014.”